”So, in a lot of ways we've tried to really standardize some of these things to make it more consistent across the entire portfolio of our resorts.” We had a lot of differences between some of our regional properties and our Las Vegas properties. “One of the key pieces of feedback that we got from our customers when we went out and surveyed them and conducted focus groups was that they wanted it to be simpler,” Mansukhani said. Just as the case with many airline and hotel loyalty programs, the higher the tier, the greater the benefits it carries.Īnil Mansukhani, vice president of loyalty marketing for MGM Resorts, said changes to the loyalty program resulted from customer feedback. For instance, membership tier levels will remain the same: starting with Sapphire and ascending upward through Pearl, Gold, Platinum and NOIR.

Some important elements of MGM Rewards will remain as they have been for the last several years. The enhanced MGM loyalty program will do more to both reward non-gaming customers and also more effectively integrate a growing category of newer customers - those who do their gambling on the internet through BetMGM. However, the changes are more than superficial. The program was previously known as MLife. To start February, MGM Resorts International rechristened its loyalty program with a new name, MGM Rewards.